There’s no question the way we live and work has changed a lot since I started Worklife in 2019.
With nearly every type of work brought online during the pandemic and more people leaving boring corporate jobs as part of the Great Resignation, more and more individuals are building their own businesses, going full-time on side hustles, creatively reimagining work, and generally just starting something.
- Build a brand
- Grow an audience, create a community
- Become a creator/founder in control of their own worklife to achieve more than the traditional 9-5
I started Worklife to reimagine work, not only for people who work in tech, but also all types of entrepreneurs like food truck founders, vintage curators, self-taught tradespeople, and all types of creative people who use technology on a daily basis.
That’s why— after building Worklife on my own from home during the pandemic —I couldn’t be more excited to welcome five new members to the team.
With expertise ranging from social entrepreneurship to trend spotting, these new additions are going to be instrumental in driving Worklife even further into the future.
Please meet them below!
Erica Wenger, Head of Platform
At Worklife, we make moves based on two operative, evidence-based beliefs:
- Company values can’t be an afterthought
- We need to build a movement behind impact-driven work culture
You’ve heard about low pay, low flexibility, and little room to grow as factors leading to the Great Resignation, but what about values? We’re at a juncture where employees are no longer willing to compromise on their beliefs for a paycheck. In 2021, a global Edelman report found that 61% of employees who changed jobs did so to find a better values match with employers.
Just funding a good idea isn’t enough. Startups need to build strong company culture and values to attract talent and thrive. That’s why we think the most exciting work in venture starts after we wire the money because we work as company builders, and not just funders.
To do this work, we’ve brought in Erica Wenger as our Head of Platform to build uniquely Worklife experiences for founders. In this role, she’ll focus on including community events to introduce new customers, in-depth workshops for founders and early stage company builders, and culture events for freelancers, remote workers, and anyone craving community in this new world of endless Zoom calls.
Corporate social responsibility and company culture building are at the core of Erica’s work life. She was a founding teammate (2nd employee!) of the wellness education startup, Madefor. Madefor was co-founded by well-known social entrepreneur and TOMS Founder Blake Mycoskie and former Navy SEAL Pat Dossett. Erica helped scale Mycoskie and Dossett’s startup from an idea into a multi-million dollar company.
Erica also holds a Masters in Social Entrepreneurship and gave a TEDx talk titled “how social entrepreneurship will change the world.” Oh, and she also hosts the podcast "Dear Twentysomething" (new episodes every Tuesday).
Her life’s purpose is to create social change through for-profit business principles. Erica will be instrumental in building community and connecting underfunded founders to capital.
“I joined the Worklife team because I’m aligned with Bri’s vision for the future of work and am excited to continue the amazing work she’s started.”
Brian Yip, Head of Marketing
We want anyone—regardless of who they are or where they live—to know that they can turn to us as their first-check venture partner.
We aim to be widely recognized as the first creator-friendly fund that invests in a future where work is flexible and anyone can start something.
While there’s no blueprint for starting the next big thing, founders who know how to build a brand online do have a leg up. Just look at the success influencer entrepreneurs have had capitalizing on audiences to build celebrity brands, from Rihanna’s billion dollar net worth to Emma Chamberlain’s burgeoning coffee empire.
As a value add investor, we’re committed to ensuring our portfolio companies have the same potential. To do this, we’ve brought in an expert: our Head of Marketing, Brian Yip.
Brian spent the last 6+ years as the Head of Offline at two leading consumer brands: Honey and MeUndies. He’ll be helping us scale the Worklife brand to break out of a commoditized industry by:
- Owning all marketing initiatives
- Developing our brand positioning in the industry
- Helping portfolio companies with their marketing exposure
There’s no shortage of new firms, self-taught angels, and all types of celebrities, creators, company operators all fighting to invest in the next big tech company.
For Worklife to truly change how people work for the better, we need to build a brand that lives and breathes pop culture and work-related trends and builds a community of world-changing people from all industries. In 5 years, Brian will be taking Worklife's media offering to the next level. Stay tuned for updates on our website, newsletter, social, events, and more.
“We’re building Worklife to be unlike any other venture firm – we strive to be the first check founders look for and to represent the first companies operators want to join.”
Priscilla Lu, Executive Assistant
Building a better future of work for everyone—elementary educators to software engineers—is fun, but requires nonstop momentum. There’s a ton to do and our team couldn’t get by without an organizational all-star.
That’s why we brought on Priscilla Lu as executive assistant.
Priscilla has been supporting high profile CEOs for years. She’s a perfect fit for the Worklife team because A) I need all the help I can get (see my schedule in this post about remote work tips) and B) she is:
- Super senior and well-connected
- A time management wizard
- A wealth of WFH best practice knowledge
As work continues to evolve, best practices for balancing careers and life will too. Priscilla will be a key player in keeping our team running smoothly.
“After a 30 minute conversation with Bri I knew that I wanted to join Worklife. The mission aligned perfectly with everything I believe in. I was inspired by Bri and wanted to support her in this journey of creating something new. Who can say no to a strong, independent business woman?”
Aris Jeffers, Events & Partnerships Manager
Local communities are just as vital as flexible, customizable work. As we continue to invest in the tools ushering in the future of work, we want to simultaneously create opportunities for neighbors, innovators, founders and curious minds to come together.
We’ve already been bringing people and ideas together through Worklife community events like Now, New, Next, a virtual speaking series that featured people like Arianna Huffington, Phil Libin, and Alexis Gay on topics including:
- How to raise capital for a startup (without VC)
- Company culture and productivity
- Performative corporate activism
- Employee burnout
- Switching careers
- Inclusive design
The next step is to create these conversations IRL. To help cook up these experiences, we brought on Aris Jeffers as our Events & Partnerships Manager. You can think of her as Worklife’s vibe curator.
Aris is a young and super connected creative. This is her first job in tech. We’re super excited to have a team member who can lead on-the-ground events as Worklife continues to grow.
“I joined the Worklife team with no question after getting to know Bri a little better. Not only is she a total badass, female, and incredibly intelligent, but her work is inspiring and something anyone would want to be a part of. I am easily the youngest on the team and I feel so lucky to be a part of something that has the potential to really explode and make a positive impact in both the tech and creative/arts world.”
What’s Next for Worklife?
Worklife has been able to achieve a ton during its years as a one-woman show.
With a full team aboard, our capacity has skyrocketed. Stay tuned for updates on what we’re building behind the scenes, from stealth portfolio company debuts to unique IRL events.
Want to learn more about Worklife or our stellar team in the meantime? Drop me a line on Twitter. ∎
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